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Day: June 4, 2021

Google Analytics Will Track Data Without Cookies

Google Analytics Will Track Data Without Cookies

Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve Google’s controversial FLoC technology, rely on consented first-party data and machine learning. These new solutions are designed to help marketers succeed in a world with fewer third party…

June 4, 2021 by devops No comment(s) Industry News
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