Google is rolling out a new broad core update named the November 2021 Core Update. This is the third core update Google released in 2021. The announcement. Google announced this rollout on the Google Search Central Twitter account, not the Search Liaison account, which it has done for all other previous announcements on core updates. Later…
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Google Spam Update Done Rolling Out
Google confirms an algorithm updated targeted at fighting spam has finished rolling out to search results. Google’s spam update has finished rolling out in search results worldwide, the company confirms in a tweet. Exact details of the update were not provided, though Google regularly rolls out spam updates to maintain the quality of its search…
Google throttled non-AMP page speeds, created format to hamper header bidding, antitrust complaint claims
Recently unredacted sections of the complaint paint a damning picture of Google’s motivations that, if true, could erode any trust it has left with publishers. Newly unredacted complaints against Google allege that the search giant’s Accelerated Mobile Pages (AMP), which the company claimed would “dramatically improve” mobile web performance when it launched in 2015, was in…
IndexNow is a Major Change to Search Engine Indexing
IndexNow is an evolutionary indexing protocol that can radically change the way content is indexed by all search engines. Microsoft announced IndexNow, a major evolution in how all search engines can discover and index content. IndexNow is open source and open to all participating search engines. When content is published or updated on a website,…
Google Working on Indexing Instagram & TikTok Videos
Google Search Console’s performance reports now seem to be back to normal and showing recent data after experiencing significant delays over the past several days. Now if you look at your performance report, you may see data as recent as four hours ago, which is normal delays for the performance report. (more…)