Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve Google’s controversial FLoC technology, rely on consented first-party data and machine learning. These new solutions are designed to help marketers succeed in a world with fewer third party…

Sometimes, the people you sell to don’t know what they are searching for. “What I’m really looking to buy is a 500 piece Tiger King jigsaw puzzle.” They’ll definitely appreciate the way you anticipated their intent in search if you happen to sell this product. But the reality is, you need to optimize your ecommerce…

Well, one recent study cited by Google in a blog post about Core Web Vitals found that mobile web users only kept their attention on the screen for 4-8 seconds at a time. Read that again. You have less than 8 seconds to deliver interactive content and get a user to complete a task. Enter…