Category: Industry News

Google’s Danny Sullivan confirms the search engine is updating the way it generates web page titles in search results. “Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we…

When you consider search-engine optimization (SEO), you almost certainly consider key phrases, meta descriptions and serps. You may understand how content marketing might help your SEO efforts, however web site design might be not one thing you see as a significant element of your SEO technique. However, the fact is that web site design could make or break…

Google is rolling out the link spam update today and throughout the next two weeks. This link spam update targets spammy links “more broadly” and “across multiple languages,” Duy Nguyen, a Google search quality analyst, said. The announcement. Google wrote “in our continued efforts to improve the quality of the search results, we’re launching a new link…

Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve Google’s controversial FLoC technology, rely on consented first-party data and machine learning. These new solutions are designed to help marketers succeed in a world with fewer third party…

Sometimes, the people you sell to don’t know what they are searching for. “What I’m really looking to buy is a 500 piece Tiger King jigsaw puzzle.” They’ll definitely appreciate the way you anticipated their intent in search if you happen to sell this product. But the reality is, you need to optimize your ecommerce…